Music brings people together like never before. Hello Stranger is uniquely positioned to integrate brands into musicians’ and fans’ lives in creative ways, both online and experientially.
Our mandate is to bring the right people together through innovative strategic partnerships. We are crazy enough to take the right creative risks because we are experienced enough to know what works.
Our Specialities: Original Video Content. Social Media Strategy. Influencer Marketing. Brand Partnerships. Business Development. Experiential Campaigns. Music Licensing.
Perspective is important. Two decades of experience within the music industry as management, an international booking agency, label management, A&R, music licensing and event production, give us and our clients an in-depth 360-degree view of the music industry, how it has evolved, and how to tap into today’s culture to leverage it for your brand in an authentic way.
HELLO STRANGER CORE VALUES
- We love bringing people together.
- We love to inspire, to be inspired, to learn and to share ideas.
- We believe in dreaming large yet keeping things simple.
- We believe our relationships, be it with brands, artists, management companies, agencies and press, speak volumes about who we are.
- We like to work hard, produce outstanding results and get sh*t done.
Caroline Hoste: A well known personality in the music industry for over 15 years, Caroline’s many roles have included: artist and record label management, music licensing, and the set up and running of an international booking agency. Artists trust Caroline because she won’t let anyone compromise their creative interest. They admire her integrity and dedication. Management companies trust her business acumen and honest approach. Having built up two successful companies, her latest venture, Hello Stranger, is a natural progression. Caroline thrives on the challenges of brand/artist relationships. Her passion for bringing people together and her straight forward approach to business are what mark all of her business dealings. Hello Stranger is an innovative company offering a diverse array of opportunities for artists and brands alike, all served up with Caroline’s panache and ever present humour.
Adam Hobbs: Adam is an award-winning marketer and strategist with over 16 years in the “biz.” His background in music is what has propelled him through his career, having started at Capitol Records working with some of the label’s biggest acts and forming the strategic marketing arm in which he brought those acts to some of the biggest brands in the world. From that point on he has been at the forefront of many marketing and promotional campaigns involving music, youth culture and entertainment while keeping his feet firmly planted on the music side of the business as well. While running his own agency for over 6 years, he was also the head of Modular Recordings for North America (Cut Copy, New Young Pony Club, Tame Impala) as well as the creator of a huge 30,000 attendee music festival during SXSW called Mess With Texas. In recent years, he has brought artists like Lady Gaga, Robin Thicke, Tiësto, Afrojack, Skrillex and Akon to brands like SanDisk, Toyota, Red Bull, Hitachi and Razer for campaigns on a global scale involving endorsements, events, experiential, social media, PR, branded content production, sweepstakes/contests and web/mobile development. His best campaigns were ones that involved everything in that last long sentence. Most importantly, Adam is a musician and a lover of the craft, playing in his own outlaw honky-tonk band all over California. So run and tell that.
With a pedigree of launching new divisions and revenue streams for the largest media companies (Viacom, WSJ, Fox) around the world, and a passion for connecting both Fortune 500 (Kraft, Gillette, Microsoft) as well as new and emerging brands with the entertainment community (music, film, content creation), the newest member of the Hello Stranger Family, Carrie Benton will serve as the Director of New Business Development and Strategic Partnerships. Carrie is a natural people connecter with formidable relationships and unique ability to leverage disrupters, innovators, rebels, and brand strategy.
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CAN | 250.594.2828
USA | 323.522.5356