Liquid Gold is a creative interactive installation put together by KBS+ for Jay-Z’s new fragrance for men, Gold.
Set in a window of Macy’s in Herald Square, NYC, every passerby gets a chance to dip themselves in gold ala Shirley Eaton in the James Bond movie “Goldfinger”  and then share their Liquid Gold image using  #JayZGold.
Smart content marketing.

http://futurecolossal.com/gold-jay-z/