Everyone to engage themselves in the music scene whether it be their annual show at the Notting Hill Carnival in London to the their Music Academy lectures, Red Bull seem to have a genuine passion for music, a passion that was on ample display November 19th within the maze like streets of England’s capital city.
“Revolutions” was perhaps the key word on this night as well, as they set up up the London Eye (Millenium Wheel) into a one off, truly original clubbing space. Each of the thirty pods on the wheel were installed with a soundsystem, decks and a group of internationally re-nound DJs (and, of course, a sizeable drinks bucket). From Richie Hawtin to Derrick Carter to Skream to DJ EZ to Gilles Peterson, they manage to encapsulate almost every current name and trend in modern dance music all with in the space of one wheel.
Each pod was then given two revolutions (see what they did there…) to party in the most intimate of of surroundings while the whole show was simul-cast through a custom made website and all hosted by Uk radio and dance music affectionado, Annie Mac. it was as though the institution of boillerroom had been taken to a whole new level, and that wasn’t the end of it. Not by a long shot. For one this particular spectacle was over Red Bull had managed to take over thirty (again, see what they did there…) of London’s clubs to keep the party going into the small hours of the morning. Oh, and let us not forget the silent disco with Ashley Beedle taking place on a boat on the Thames during the entirety of the live broadcast.
You have to hand to the team at Red Bull, when they put their mind to something spectacular they’re very likely to pull it off in such an appropriate fashion.
You can watch edits of various performances below: