Razer Music

OBJECTIVE:

Razer Music: Take a top PC gaming brand to the next level as a music production and lifestyle brand through a series of inspiring video tutorials featuring some of the world’s best EDM and Hip Hop producers.

  • Video content
  • Social Media strategy
  • Influencer Marketing
  • Music Licensing

Partnering with music producers and performers like deadmau5, Metro Boomin and Dyro, Hello Stranger created Razer Music: an online destination and content portal for educational video and editorial content. And by having our influncers teach aspiring producers how to make music using the Razer Blade laptop, we were able to reach millions of viewers, create conversation and buzz about the system and create a clear path to purchase for consumers.

RESULTS:

  • 1.5M+ views of branded content (and counting)
  • Over 100M press impressions with features in top pubs like Rolling Stone, Billboard and Fader
  • 100K+ social engagements
  • 750K website uniques

http://music.razerzone.com