Originally appearing in 2012, FKA twigs made noise earlier this year with the video for her track, “Water Me”. Receiving some pretty notable coverage for her mixture of abstract beats and slightly odd, ‘future’ pop she was on the lips of various tastemakers as “one to watch”.
With “Water Me” edging towards one million views and her EP2 (which includes Water Me) released through Young Turks (The XX, Sampha), we are convinced 2014 will be the year for FKA twigs to break into the mainstream’s consciousness. The timing seems right, with artists like Grimes seeing relative global success and James Blake taking home the Mercury Music Prize (over the likes of favourites such as David Bowie, Laura Mvula and Disclosure), resulting in his album sales boosting an unprecedented 2,500%!
None of these are necessarily easy listening, nor do they noticeably compromise their sound in lew of major labels deals, yet the figures and success are undeniable (as we write, a once little known remix from Defected sits at the top of the UK charts, pushing down the likes of Eminem and One Direction). So, could the time be right for a more abstract form of pop to take the limelight? The jury is still out. However, we feel you will be hearing a lot more from this young lady over the next 12 months regardless of high end chart success.
Watch the video for Water Me below: